Tim's Coffee Shoppe Essay Example | Topics and Well Written Essays - 250 words

Tim's Coffee Shoppe - Essay Example The product, price, placement, and promotion marketing criterion (Pride & Ferrell, 2012) informs the implementation of Tim’s consideration. The breakfast quiches will complement the need for a side product to the coffee offered by Tim’s Coffee Shoppe. Price adjustments would have to be undertaken in a manner that meets customer expectations. Moreover, the placement of the new products fits into the already existing market, and promotions could be employed in marketing the new line of products at the Coffee Shoppe. The menu board at Tim’s Coffee Shoppe is commendable, but essentially in need of some improvements. Given the diversity and dynamism exhibited in the hot and cold beverage markets, Tim’s Coffee Shoppe should work on offering more and diversified coffee products. Also, customers should not be targeted as a general unit. Instead, Tim’s Coffee Shoppe should identify its customer segments and seek to meet the needs, tastes, and preferences of each identified segment. Finally, complementary products that Tim’s Coffee Shoppe intends to offer should be in a position to maintain the uniqueness of the business in the