Business Plan for a Startup Business Term Paper

Business Plan for a Startup Business - Term Paper Example gers, grilled chicken burger; side dishes such as French fries, green salads; and beverage items include shakes, coffee, tea along with orange and lemon juices. The primary targeted group of consumers of the proposed food truck business will be young adult professionals, tourists and college/university students. In the context of ownership, the proposed venture will be operated by a group of three individuals passed out from their entrepreneurship degree in Al Ain City. With regard to the present market statistics in the food industry, it can be estimated that the mobile food service or the process of offering food items through food truck will generate a sustainable position with strong financial performance and brand image. It is projected that the start-up food truck business may attain satisfactory results in the initial years of its operations through considering the above-discussed important factors effectively. The sales plan for the proposed food truck business will focus on performing direct sales. The strategy of conducting direct sales in terms of transporting food items will enable the proposed business of food-truck to provide quality based foods and services to each individual or group of consumers. Moreover, the sales strategy of the proposed business will also emphasize on generating greater customer awareness within the marketplaces of Al Ain City of UAE. The proposed business plan of Food truck for burgers in Al Ain City UAE will be highly focused on selling quality burgers along with fast-food items towards gaining attention of the increasing food-lovers across the city. According to the proposed plan, the organization will be highly responsible to meet the customers with emerging trend of the changing food habits along with their growing interests on consuming wide range of fast-food items irrespective of different locations in the city. The organization will centrally focus on designing a unique concept of selling food items through